1. Koreans are an intriguing people who have struggled and prospered despite challenging circumstances.


    You and your services will be better appreciated when you understand Koreans and what they expect from you.


    After 30 years in Korea, David can help you understand what works and what doesn’t.

    Helping You Discover Korea


    Korea has always been a challenging market. Here are some lessons from past successes and failures.

    Successes and Failures

  4. David Richardson & Associates combines experience and marketing research expertise to offer consultative support and research services.

    Our Services

  5. Observations on this country and her people and how to better prosper in Korea.

    Our Korean Blog


    A few basic Korean facts and figures to orient you to your opportunities in Korea.

    Korean Statistics