Seeking the excitement of someplace wildly different, David moved to Korea in 1985. Despite the daily student protests against the military government, Korea’s low standard of living at that time, isolation from the rest of the world, and the constant saber rattling of North Korea, David fell in love with the positive “can do” spirit of the Korean people and has never left. Not surprisingly he later fell in love with a beautiful Korean woman and together they have raised three wonderful children in Korea.
Along the way, David set up two of Korea’s most successful research companies, established consumption panels, TV ratings panels, and Internet panels, as well as launched political research services that provided polling data about what Koreans think for the government and the media. He served for 13 years as the chairman of the marketing committee at the American Chamber of Commerce, volunteer president for the Montessori preschool, and volunteer president for Seoul Club, the oldest international club in Korea that was established by the Emperor of Korea in 1904.
David is currently also the country representative for ESOMAR, which is the essential organization for encouraging, advancing and elevating market research worldwide.